Every year, Stealth Electric Bikes is sharpening the aim of its dealer network, with even more premium dealers entering the crosshairs. The Land of Opportunity is taking off in the second half of 2015, as record numbers of the world’s fastest electric bikes are prepared for launch.
“Judging by the demand, the USA is becoming increasingly receptive to the high-end technology our bikes bring to the table,” said Stealth’s CEO John Karambalis.
What Stealth’s founder is alluding to is the US market’s willingness to embrace innovation, especially when it means more speed, more thrills, and more time riding some of the world’s most diverse terrain.
“We’ve been focussing heavily on everything from ramping up production through to closer interaction with our fast growing customer base – their feedback is leading to the ongoing development of our products and will spawn some exciting new material in the coming months,” said Stealth’s sales manager Theresa Mischkulnig.
In late 2014, Stealth made the bold move of centralising its global operations within its Melbourne-based HQ. This has led to the formation of a faster and more efficient research and development stream, alongside a new factory, where the company’s renowned handcrafted production has hit an amplified velocity.
The move has been progressively aligning to Stealth’s larger objective to drastically increase brand presence in North America, landing more of its product in the renewed dealer forecourts, whilst also seeing a ramp-up in custom builds and special requests.
“Momentum is gaining in the USA with thousands of hits to our website every month. We’re working on backing this up with a larger dealer network which will give us more scope for test rides and demonstrations.” said Mischkulnig.
Putting customers behind the ‘bars of Stealth’s bikes is something that will never change, as this is where prospective pilots quickly learn of the excitement that comes with Stealth ownership.
“It’s honestly rare for any genuine buyer to take a test ride and not follow it through with an order. This is great for us, but even when they’re not yet ready to buy, they spread the message that premium e-bikes are a must have, and this is what our company thrives on,” said Karambalis.
One of the most exciting aspects of the US market is the geographic scale and diverse terrain of the country. The Stealth team made particular mention of the fact that test rides are requested daily from all over the nation meaning distribution must be spread out to accommodate this.
Mischkulnig outlined a clear strategy to continue focussing the company’s distribution in outdoor adventure hot spots, placing more Stealth bikes in front of the US’s most adventurous riders, and openly advocating her test ride program in the process.
“It’s about putting the best riders on the best electric bikes. We’ve been doing it for a few years now, and we know there are even more undiscovered riders in the US. The next six months and beyond is all about finding them.”
Stealth Electric Bikes encourages riders to experience the future in hybrid electric bike technology, with the Stealth B-52 Bomber, F-37 Fighter, and H-52 Hurricane available for test ride via our global distribution partners. Contact us today to find your nearest dealer.